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Media literacy

This section presents some current viewpoints on how media literacy is defined and suggestions for further reading.

Definitions of media literacy

Media literacy is a 21st century approach to education. It provides a framework to access, analyse, evaluate and create messages in a variety of forms – from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.

Center for Media Literacy (2006, June 21)

Today's definition of literacy is more than reading and writing. In order to be functionally literate in our media-saturated world, children and young people – in fact, all of us – have to be able to read the messages that daily inform us, entertain us and sell to us. As the Internet becomes a fact of life, the critical thinking skills that help young people navigate through traditional media are even more important.

Media Awareness Network, (2006, June 21)

Understanding media now requires far more than traditional media forms such as film, television, radio, and print texts. It also requires an understanding of how new digital media forms have transformed or "remediated" (Bolter, 1998) these traditional media forms. And, it requires an understanding of how students can learn to use these new digital media forms as tools for producing their own media and participating in media culture.

Uses of new media in media education, University of Minnesota,
(2006, June 21)

Tessa Jowell, the (British) Culture Secretary, "...believes that a child's ability to evaluate television programmes critically and understand new technologies "will become as important as maths or science".
Sherwin, A.

Further reading
For more information about what is media literacy, go to:




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