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Creative Directions

Creative Directions (2009)
An intellectual property (IP) resource for media studies teachers

The Ministry of Education and in conjunction with the Intellectual Property Office of New Zealand (IPONZ) developed this resource.

This professional support kit will help you to start talking to your students about IP issues so they can:

  • understand the value of their own creativity
  • know how to respect and be inspired by others’ creative work
  • develop an entrepreneurial attitude.

The kit covers everything from performers’ rights through to school licensing schemes and explains:

  • what IP is all about from creation through to commercialisation
  • how to legally acquire material for classroom based teaching and student projects
  • who you can contact to obtain permissions or industry advice.

The resource is available to download as a full document or individually by chapter.


Download full book

(This is a large PDF file and may take some time to download depending on your Internet connection.)

Download individual chapters