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Media concepts
This section explains:
- key concepts of media education
- the media concepts that lie at the centre of media studies courses
- how the concepts are interlinked
- how the concepts underpin the NCEA achievement standards at levels 2 and 3
- background to the relevant unit standards.
To understand how the media works, students need to understand how these concepts help to create each media text or media product.
The inter-play between these concepts is illustrated by a summary chart.
To view the chart or read an explanation of a concept and the relevant NCEA achievement standards, select a link below or use the right-hand navigation menu.