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Media concepts

This section explains:

  • key concepts of media education
  • the media concepts that lie at the centre of media studies courses
  • how the concepts are interlinked
  • how the concepts underpin the NCEA achievement standards at levels 2 and 3
  • background to the relevant unit standards.

To understand how the media works, students need to understand how these concepts help to create each media text or media product.

The inter-play between these concepts is illustrated by a summary chart.

To view the chart or read an explanation of a concept and the relevant NCEA achievement standards, select a link below or use the right-hand navigation menu.