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The New Zealand Curriculum.

This site has been developed to support The New Zealand Curriculum


Media products can be classified into categories or genre.

Media genres appear within a medium (film, television) such as the "horror" film or the television "situation comedy".

Each genre has a set of distinguishing features.

Codes and conventions has information about see discussion on 

These features associated with a genre's style and content may be, for example, a particular setting, character types, technical codes (lighting or music). You may also find that some media texts blur genre boundaries.

Audiences recognise these features and therefore expect certain things. For example, at the end of a romantic comedy film the two lead characters will realise they are in love. Audiences may even select a text on the basis of its genre.

Producers market texts according to genre because a niche audience has already been identified as taking pleasure in that type of text.

However, a genre is not static – it changes all the time – resulting in hybrid (or sub-) genres and changing codes and conventions. There is also a relationship between genres and the societies in which they are created.

Related achievement standards

Level 1

Achievement Standard 90992 1.4 – Demonstrate understanding of characteristics of a media genre

Level 2

Achievement Standard 91251 2.4 – Demonstrate understanding of an aspect of a media genre

Level 3

Achievement Standard 91493 3.4 – Demonstrate understanding of a relationship between a media genre and society