Te Kete Ipurangi Navigation:

Te Kete Ipurangi

Te Kete Ipurangi user options:

The New Zealand Curriculum.

This site has been developed to support The New Zealand Curriculum

You are here:

Chart of key concepts

Media audiences

Who is watching?
How audiences are identified, constructed, addressed and reached; how audiences find, choose, consume and respond to media texts.

Media technologies

How do they do that?
What kinds of technologies are available to whom, how to use them, the differences they make to the production process as well as the final product.

Media agencies/ ownership

Who made/owns what?
Who produces the text; roles in production process, media institutions, economics and ideologies, intentions and results.

Media languages

 How do they convey meaning?
How the media produces meanings; codes and conventions; narrative structure.

Media categories

What is it?
Different media (television, radio, cinema, and so on); forms (documentary, advertising, and so on); genres, other ways of categorising text; how categorisation relates to understanding.

Media representation

How are things, places and people portrayed in the media?
The relation between media texts and the actual places, people, events, ideas; stereotyping and its consequences.

 British Film Institute, (2006, June 21)